The Parent Protest
Our goal is to demand fair and liveable statutory maternity pay by reaching 100,000 petition signatures, triggering a debate in UK Parliament, and to drive awareness that this is a human rights issue.
Impact
Date: Sunday 1st June 2025
Location: Parliament Square to Downing Street, London
Purpose: Peaceful protest to End Parenting Poverty and highlight the urgent need for legislative change.
Format: March with placards, filmed interviews, and public engagement.
Snapshot
Ahead of the day.
84,000+ petition signatures reached by the day of protest
11,378 video views in the week leading up to the event
35+ hours of video watched across social platforms
588 social reactions, 111 comments, 21 reposts
11,014 people reached via static posts
16,181 impressions on static content
Media interest initiated via imagery, interviews, and on-the-ground content
TikTok engagement sparked debate and platform censorship awareness
1 protestor (and one powerful young voice)
What we did
After weeks of online momentum, Grace and her six-year-old daughter made their way to Westminster to be the physical presence behind the digital campaign.
Armed with courage, placards, and a deep belief in justice, they stood together where so many voices have fought for change before.
This was not just a protest.
It was a lesson in leadership, courage, and advocacy—for a six-year-old who stood proudly with her signs, smiled at curious passers-by, and made her mother prouder than ever.
She spoke on camera. She listened to real conversations about inequality. She learned about Parliament, policy, and protest. She didn’t follow the crowd—she led it, alone. And that lesson may be more powerful than a crowd of thousands.
“She learnt what it means to not follow the crowd. To not wait until it feels comfortable. To not sit behind a phone complaining about a problem, but instead to stand on the street asking for a solution.”
— Grace Carter
